Thursday, January 5, 2012

New Sweden Brand by Örjan Andersson

Coming soon for Spring/Summer 12 a new Swedish brand by Örjan Andersson.

Örjan Andersson’s plans are to launch a new brand of street & fashion jeans with a handsome and clean rock-look combined with traditional jeans attributes, under his own name.
He’ll start with what he knows better, jeans and T-shirts, and then he will build up the collection with more clothes.  He says the new label won’t affect his work at "Cheap Monday" for H&M.

Andersson’s new label will have five denim styles in different fabrics and washes and feature a street-rock look. T-shirts will come with and without prints, in black and white, anthracite melange and light gray melange.

This collection will be first available in Sweden and Denmark.

Photography by Peter Gehrke
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